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Your Union Home’s Marketing Plan: What to Expect From a Listing Agent
What a complete marketing plan for a Union listing includes, from the MLS and professional media to targeted advertising, and the questions to ask an agent before you sign.
Key takeaways
- The MLS is the foundation: it reaches local buyer’s agents and feeds the major home search sites.
- Professional photos, video and a 3D tour should be ready the day the home goes live.
- Targeted digital advertising reaches buyers who are not yet working with an agent.
- A launch plan for the first two weeks matters more than anything that comes later.
- Ask every agent you interview for their plan in writing.
What a complete plan includes
| Piece | What it does |
|---|---|
| MLS listing | Reaches local buyer’s agents and syndicates to the major home search sites |
| Professional media | Photography, video, 3D tour and floor plan, ready on day one |
| Targeted digital advertising | Puts the home in front of likely buyers online and on social media |
| Agent network | Direct outreach to agents with active buyers in your price range |
| Launch plan | Coming-soon timing, the first weekend of showings and an offer plan |
| Feedback and reporting | Showing feedback and online activity, reviewed with you on a schedule |
Questions to ask any listing agent
- What exactly is included: photography, video, 3D tour, floor plan, advertising?
- What is the plan for the first two weeks?
- How will you report showings, feedback and online activity, and how often?
- How will we review the price if the response is slower than expected?
- How many Union homes has your team sold, and how did they do against list price?
How we market a home
Our Full Listing Marketing System includes professional photography, video and a 3D tour, MLS exposure, targeted digital advertising and a launch plan built around the first two weeks. You get regular updates on showings and feedback, and a scheduled review so decisions are made on evidence. You can see the results on our list of homes we sold in Union.
Questions sellers ask
How do real estate agents market a house?
Through the MLS, which reaches local buyer agents and the major home search sites, plus professional photos, video and 3D tours, targeted digital advertising, outreach to agents with buyers, and a launch plan for the first two weeks.
What should a listing agent’s marketing plan include?
At least MLS exposure, professional photography, video or a 3D tour, online advertising, a launch plan and regular reporting on showings and feedback. Ask for it in writing.
From The Caldwell Group
Sell your Union home with a team that knows this market
The marketing plan is the main thing you hire a listing agent for. Ours combines the MLS, professional photography, video and 3D tours, and targeted digital advertising, with a launch plan for the first two weeks and regular reports on how buyers are responding.
The Caldwell Group | eXp Realty has closed 230 Union homes since 2005, 88 of them for sellers, and has helped more than 2,600 families across Northern Kentucky and Cincinnati. We price from real sales, market the home properly and handle every deadline through closing.
Dianna has helped us buy & sell multiple houses over the last 18 years. Her & her team make it as smooth as it could possibly be. Honest, available, professional and charismatic are just some of the words that come to mind. Thank you again Dianna, for helping us through the years!
A five-star review from our Zillow profile. Read more reviews, or every review at every rating on Zillow and Google.